From Idea to Strategy. In Minutes.
A Lean Six Sigma practitioner walks in with a business idea. Maiju — powered by AI — runs a full professional market research engagement and delivers a 12-slide strategy deck.
Research plan → parallel subagent research → board-ready deliverable
How Maiju works with AI
Not just faster — structurally better. A hypothesis-first, evidence-driven approach that matches what top-tier strategy firms would deploy for a market entry assessment.
The Brief
The client — a Lean Six Sigma Master Black Belt with a software idea — walked into the room. Rather than jumping to answers, Maiju first decomposed the central question into a structured issue tree and defined 6 testable hypotheses. A full research plan was written before a single data point was collected.
Parallel Research
Five independent research workstreams ran in parallel — exactly as a top-tier strategy firm would deploy junior analysts. Market sizing, competitive intelligence, customer pain points, technology disruption, and business model benchmarks were all investigated simultaneously.
The Deliverable
Findings were synthesized into a board-ready 12-slide strategy presentation — hypothesis validation, competitive white space analysis, a customer profile, an AI opportunity assessment, three strategic options, and a clear recommendation with 90-day go-to-market roadmap.
“Maiju doesn't replace thinking. She starts at 70%, focuses her energy on judgment and synthesis — and delivers in minutes what used to take days.”
— The AI Advantage
The Research Plan
Before a single data point was collected, a full professional research plan was written — with an issue tree, six testable hypotheses, and five parallel workstreams.
Central Question
“Is there a defensible, monetizable market opportunity for a new LSS statistical analysis software — and if so, what does the winning product and strategy look like?”
Analogous to: “New Market Entry Evaluation” · “Build-vs-Buy Software Assessment”
1The Issue Tree
Every research activity must answer a branch of this tree. No data collected without a hypothesis to test.
Is the market attractive?
- ›Market size & CAGR
- ›Structural trends
- ›AI & no-code wave
Is the landscape penetrable?
- ›Incumbent entrenchment
- ›White spaces
- ›Switching costs
Is the customer willing to pay?
- ›Who is the buyer?
- ›Current pain points
- ›WTP signals
Is the client uniquely positioned?
- ›Unfair advantage
- ›Distribution channel
- ›Capability gaps
What does the winning strategy look like?
- ›MVP scope
- ›Business model
- ›Go-to-market
26 Starting Hypotheses
| # | Hypothesis | Confidence | Priority |
|---|---|---|---|
| H1 | LSS training market is growing globally, driven by manufacturing, healthcare & process industries | Medium | High |
| H2 | Current legacy tools are expensive, desktop-heavy, and not designed for learning contexts | High | High |
| H3 | There is no dominant browser-based, AI-assisted LSS statistical tool on the market | Medium | Critical |
| H4 | Training providers are the most leverageable go-to-market channel (bundled software + training) | Medium | High |
| H5 | Willingness to pay is higher in enterprise training contexts than individual practitioner contexts | Low | Medium |
| H6 | AI-assisted interpretation of statistical outputs is the key differentiator opportunity | Medium | Critical |
35 Parallel Workstreams
Each workstream was designed to run independently — executed simultaneously by AI subagents.
Market Sizing
Quantify the addressable market and structural trends
TAM/SAM/SOM table, trend summary
Competitive Landscape
Map incumbents and identify white spaces
Competitive matrix, white space map
Customer Intelligence
Understand buyer behaviour and pain points
Buyer personas, pain point ranking
Tech & AI Disruption
How AI and modern tech are reshaping the space
Technology landscape, AI opportunity
Business Models
Identify optimal pricing and monetisation
Model options, pricing architecture
The Strategy Deck
A professional market entry assessment for a new Lean Six Sigma statistical software product. 12 slides. Built from scratch with AI.
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